Nintendo Switch: The Name Sums Up Nintendo’s Long Term Future

In less than 2 months, Nintendo’s latest console the Nintendo Switch will be available for consumers to get in their hot little hands. There was a lot of anticipation at what Nintendo would release after the Wii U failed to light the world on fire and we now have the answer. Nintendo have been at the forefront of handheld gaming for a number of years with the successful 3DS and in the Switch they have attempted to combine the best of the 3DS with the world of in-home console gaming. For all the excitement that surrounds the 3DS I just can’t help but feel that the name, Nintendo Switch more accurately represents where Nintendo’s future lies, that being a switch from being a console and software Company into solely becoming a software Company, a la Sega.

Before I get accussed of being an Xbox or PlayStation fanboy (something that naturally comes with writing about gaming when you write positively or negatively about a brand), let me just say that I grew up on Nintendo. Some of my very first gaming experiences were on the NES, playing on an acient TV that had two band-aids forming an X on the side of the TV that I would have to hit when the picture faded in order to keep gaming my little pre-teen heart out. That love affair continued into the Super Nintendo and don’t get me started on the Nintendo 64, that console is up there as one of my all-time favourite consoles, perhaps only second to my beloved, and much milgned Sega Dreamcast. Goldeneye 64 was the reason I bought the N64 and remains my all0time favourite FPS game. Couple that with fantastic memories of a long-standing rivalry with my Dad as we battled it out on Mario Kart 64 and the complete awe that I experienced with Zelda: Ocarina of Time as it took up every waking moment when I wasn’t forced to attend School and you hopefully the picture starts to come through that Nintendo is a brand that I have long had a love affair with.

That love affair however can’t help but be tamed by the realist in me that sees that Nintendo just isn’t able to compete with the likes of Xbox and PlayStation in the current gaming environment. Yes the Nintendo Wii has sold over 101 million units worldwide and the Nintendo 3DS has sold around 58 million units worldwide but with the Nintendo Wii U the family friendly gaming giant found themselves losing third party support and sales that just didn’t set the world on fire. When you have hardware that just can’t compete with the two big boys in the market it is a hard sell, Nintendo can no longer just rely on the likes of Mario or Zelda to keep gamers happy. There needed to be third party support to give gamers more options and that was something Nintendo struggled to do with the Wii U and to a large extent the 3DS as well.

Move forward to the Nintendo Switch and yes it is something we haven’t seen on the market before and yes there is some third party support behind it but keep in mind there was some third party support for the Wii U as well before developers realised it just wasn’t worth their time to develop for the ailing platform. Thus comes some problems for the Switch, it has some purpose and is an interesting concept but it just hasn’t captured my imagination like I thought it would. The Switch appears to be yet another Nintendo product that is more aimed at Nintendo’s hardcore fanbase, which I’ll acknowledge, there are a lot of them out there, however this was Nintendo’s chance to break the shackles and appeal to a much wider base. To some extent they have given it a crack by making a console that can be taken anywhere without diminishing the gaming experience but in a world where Smartphones and Tablets just keep getting more powerful and Xbox and PlayStation have put out some serious home console power, the Switch just doesn’t really stack up. I must admit, I’m not the biggest fans of games on Smartphones or Tablets and I absolutely loath the “freemium” elements that are ever so prevalent in the mobile market today so Nintendo’s Switch has some merit there to be able to get a full game experience in hardware that can be taken anywhere but at the same time it is just a gaming device. If it had the ability to stream content like Netflix and other apps on it as well then we’d start to see a more attractive prospect. Alas, in the Switch we see a “console” that has possibly the most uncomfortable controller ever made and when used similar to Wii Controllers just look way too small to be useful for gaming other than for childrens under the age of 7.

Plugging the Switch into the TV is an intriguing idea but without the Nvidia graphics chip inside doesn’t fuel me with that much confidence. I’m sure it will be perfectly fine when taken on the road, which is likely to be the Switch’s primary purpose but when connected to a TV, I just don’t see the Full HD graphics shining through in the same light as an Xbox One and PlayStation 4. The hardware is going to limit what Nintendo can do with it and whilst graphics aren’t the be all and end all of gaming, I just can’t see myself being as aesthetically pleased with the Switch on the big screen as I would with it sitting in my hand.

With that in mind I couldn’t help but start to see that when the initial thrill of the Switch wears off from consumers they are going to be left with a taste of what could have been from Nintendo. A piece of hardware that had real potential that just never really sets the world on fire, much like the Wii U. Herein lies the issue for Nintendo, if sales start to dwindle rapidly then they are going to struggle to maintain the interest of third party developers and have to fall back to relying so heavily on first party games. Nintendo is by no means short of cash but at some point, the Company is going to have to think about how best to get a return for there Shareholders, whilst still presenting an attractive brand to consumers. When that happens, if it hasn’t already, surely one of the first things those well paid Executives will be thinking is, “Do we make the Switch to just being a Game Developer and Publisher?”.

That very question, in my opinion is where Nintendo’s future lies. Sega went through that very same predicament when the Sega Dreamcast was poorly received at a time when PlayStation showed a new way to do gaming. Sega had no cash and only survived thanks to Isao Okawa forgiving Sega of debts owed to him by the Company and his gave them some $695 million worth of stock that he owned in the company. That very act allowed Sega to refocus their business on their most valuable assets, that being the video-game IP that they owned and their ability to produce kick-ass games. The Sega fanboy in me will always remain hopeful that they oneday re-enter the hardware market but the realist in me knows that it wouldn’t be viable for them. They have re-invented themselves as an excellent game developer and publisher. Sure Nintendo isn’t in the same financial dire straits as Sega but their value lies heavily in the game IP that they own, the likes of Mario and Zelda.

Nintendo themselves seem to have recognised that value by dabbling with some of their IP hitting the mobile market, a move that shows the Execs are maybe starting to test the waters of their future. The sooner they make that move completely, the better off the company will be. R & D that goes into a console costs hell of a lot more than it does to develop a game so that alone is grounds to think about making the switch. Couple that with the unstoppable sales figures of the PlayStation 4 and pretty decent sales of the Xbox One as well and the hype surrounding Project Scorpio and all of a sudden there is a massive audience using those platforms with which to leverage Nintendo’s valuable IP. Games like Zelda that still have fantastic gameplay on Nintendo hardware, could all of a sudden become some of the best selling games if they were licensed out and developed on PlayStation and Xbox Platforms. It may sound fantastical but Nintendo fans are hardcore, they love their brand and the games that come out on the console. Sure they may lose a few if they left the console market but I have little doubt that the bulk of them would accept that the best way forward for the Company is to see their beloved IP reach their full potential on rival platforms. Couple that with the millions of gamers on those platforms that have grown up as Nintendo fans and switched because Nintendo’s hardware just isn’t able to deliver the same experience and you’d see a generations, old and new become re-acquainted with some of the most iconic characters in video game history.

What we’d see from this switch is a win-win for Nintendo and Consumer a like. Their games would all of a sudden be available to a much larger audience, many of whom already have an affinity with those franchises. Nintendo would be in a much stronger position, leveraging off those platform sales and thus strengthen their own balance sheet, freeing up there capital, cutting costs drastically without heavy investment in R & D whilst seeing cash roll in from consumers eager to see their heroes playing in all their glory, in much larger worlds on a PS4 or Xbox One.

Sure it isn’t going to happen within the next year or so but mark my words, the Nintendo Switch is more than just a new console. It is a name that is going to ease consumers into the new age for the Company where our last remaining Iconic gaming hardware brand follows Sega’s path and re-invigorates themselves as one of the world’s best third party developers for PlayStation, Microsoft and Mobile.

Written by: Ben Carmichael

Love Gaming and am a self-confessed Tech Geek. I created the site so I'm the guy you can either thank or abuse, either way I'm just happy to have some human interaction!

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